So you want to use social media to market your brand? Sounds like a smart plan. The top sites collectively have billions of people actively using their platforms each and every day, and many of them come armed with credit cards.
But if you’re new to social media marketing figuring out which of these sites are right for you, and your business, products and services, can be a little tricky.
Facebook, for example, has more than one billion users all by itself, and almost everybody you know will be on there, but does that make it the best social channel for your fashion boutique? Maybe not. You might get a better return from Pinterest.
Twitter has proven to be a very workable platform for business to business (B2B) firms, and excels at customer support, whereas Instagram has quickly positioned itself as a leader for branded visual content.